Process

A common theme for desk calendars is to offer a one-a-day reason to do something greater. Quotes from famous people are often given to motivate the reader to do work. When assigned to make a calendar as a brief project in my type class at CalArts, I thought it would be fun to create a calendar about finding reason to not do work: a procrastinator’s calendar.

Procrastinators commonly think that by not starting a task immediately they will somehow be led to a greater outcome when that task is accomplished. For example, a student who is procrastinating might think, “If I go to the beach today, I’ll write a better paper tomorrow.” Or maybe they have faith that they work better when rushed at the last moment. Whatever the rationale, procrastinators give themselves a logical reason to why it’s a good thing they’re not doing what needs to be done.

I thought of 30 different reasons why a procrastinator might delay their work, then through composition and layout added connotative meaning to give each phrase greater meaning.

To help drive the sarcastic joke home, I created a sincere feeling layout. Serif, traditional type placed into a tight grid gives readers a serious expectation, but upon reading the content enjoy the unexpected twist.